A few specific fixes for c4sightcare.com

Your phone number, address and hours are inside pictures, not text.

What I sawOn c4sightcare.com the contact details for the Morpeth practice are baked into image files rather than written as text. I searched the page source and the phone number 01670 518 612, the postcode NE61 1AY, and the opening hours appear nowhere as readable text, only as pixels inside a graphic. A screen reader cannot read them aloud, and Google cannot copy them into a search result, so the practice loses both an accessibility win and the most basic local-search information.

What the rebuild doesThe rebuild writes every detail as real text: phone as a tap-to-call link, the Newgate Street address, and the Monday to Saturday hours in a proper table. A blind visitor can read them, and Google can lift them straight into the listing.

Google has no idea you are an optician in Morpeth.

What I sawThe site carries no structured data at all (no Optician or LocalBusiness markup in the page source). That is the small block of code that tells Google "this is an optician at 65 Newgate Street, open these hours, on this phone number". Without it, the Morpeth practice is far less likely to surface in the map results when someone nearby searches "optician near me" or "eye test Morpeth", and a competitor that has it will sit above you.

What the rebuild doesThe rebuild includes full Optician and LocalBusiness structured data, plus an FAQ block, so the address, the hours, the phone number and the common questions are all machine-readable. It is the single highest-leverage fix for being found locally.

On a phone the site loads zoomed out to a desktop layout.

What I sawThe site was built in Serif WebPlus, desktop website software last updated in 2015, and it ships a fixed instruction to the browser to render at 1200 pixels wide (the viewport tag is set to width=1200). So on a phone the page opens as a shrunk-down desktop page that the visitor has to pinch and drag around, rather than fitting the screen. Most people looking for an optician are on a phone, and that first impression is doing the practice no favours.

What the rebuild doesThe rebuild is built mobile-first: it fits any screen, the text is legible without pinching, and the tap-to-call and book buttons sit in thumb reach. The same page reads cleanly on a phone, a tablet and a desktop.